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5B Philip Street

Streaky Bay SA 5680

EIO Close 5.00pm 31/07/25

ICONIC MANUFACTURING BUSINESS FOR SALE Courela Clothing & Shearing Supplies

Established 1988 | Australian-Owned | Industry-Leading Brand
After 37 years of dedication and growth, the founders of Courela Clothing & Shearing Supplies are preparing for a well-deserved retirement, offering a rare opportunity to purchase a successful, respected business in the agricultural and shearing industry.
This sale includes Business Only – the shop, workshop, shedding, land and residence in Streaky Bay are not included.
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Business Overview
Founded in 1988 in response to drought and a need for off-farm income, Courela began as a humble operation manufacturing shearing trousers and singlets from Australian-made fabrics. With roots in farming and shearing, the proprietors grew the brand to become a trusted name across South Australia, Western Australia, Victoria, and New South Wales, expanding their product range to include jumpers and other durable, industry-specific apparel.
With a reputation for quality, longevity, and wearability, Courela's garments are proudly designed and manufactured in-house, with embroidery, screen printing, and offshore manufacturing capabilities also established.
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What's Included in the Sale
• All embroidery and screen print designs
• Complete garment pattern library
• Established and loyal customer and supplier databases
• Developed e-commerce website and online store
• AusPost online business account
• Modified light truck for mobile services and deliveries
• Established goodwill, brand recognition, and ongoing client relationships
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Key Business Strengths
• Only known Australian-made clothing brand for the shearing industry
• Extensive reach through retail clients, shearing teams, and large agricultural organizations such as Elders and Nutrien Ag
• Regularly services areas across South Australia's outback and regional zones including Port Augusta, Coober Pedy, Hawker, Port Lincoln and more
• Mobile sales and repair service with high demand: truck travels approx. 70,000–80,000 km annually
• Strong online presence with untapped potential in social media and digital marketing
• Sales history of 6,000+ shearing plants and numerous wool presses – all requiring ongoing servicing
• Potential to expand into other agricultural, rural or workwear sectors
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Additional Business Expansion
The business successfully diversified into equipment hire and mobile repairs, supplying shearers across Australia and internationally. Sales and hire products include:
• Combs & cutters
• Generators
• Scales
• Handpieces & shearing plant
• New and reconditioned wool presses
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Why This Business?
• Solid foundation with 37 years of operation
• Loyal customer base & national brand recognition
• High-demand niche with consistent market need – "Sheep always need shearing"
• Unique opportunity to acquire an iconic Australian-made clothing brand with the infrastructure to expand further
• Ideal for individuals or companies looking to invest in or diversify into the rural/agricultural sector
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